One of the most important indicators of a company’s performance is its online credibility. Your online credibility is everything; online life is real life. As a result, maintaining and tracking your web presence is an essential part of your digital marketing plan.
What Are The Tools To Monitor Your Online Reputation?
It’s important that you discover issues before they become a big concern, and that you can offer prompt assistance. It’s important to keep track of what people are doing about you online to preserve a positive reputation.
Keeping an eye on what’s going on online social media, rating pages, search rankings, etc. is key in a world where public sentiment is inspired by the Internet and articulated on the Internet, whether the brand is new to the market or has been developing a reputation since the 1980s. So, Let’s take a peek at the best reputation management tools available.
- Social Mention
Social networking can be a fantastic asset for your business, but it can also be a pain to manage!
With too many social media sites to choose from, it can be difficult to figure out who is talking about your business.
Fortunately, there are apps like Social Note that are exclusively dedicated to monitoring social media for mentions of anything you want! “Real-time social media quest and analysis” is how Social Mention identifies itself.
You will use it to type in something to see where it’s been listed on the most popular social media sites. This app also allows you to set up email notifications, making it very useful for monitoring your online credibility. The main features include the ability to conduct a search at any time, as well as free and email updates.
Reputology’s name denotes reputation management, which is just what the method does. It does so, though, in a somewhat different way than Awario.
Reputology is a service that lets companies keep track of their web feedback on both popular and obscure review pages. This covers well-known platforms like Google Reviews, Facebook Reviews, Yelp, Amazon, and others, but Reputology also has an eye on industry-specific review sites.
You may respond to feedback directly from the Reputology app. It even integrates with Hootsuite, because if you have a single social media person that does all your online marketing activities linking your Reputology and Hootsuite profiles would make their job a lot easier.
- Google Alerts
This is a free, easy-to-use Google tool for tracking your online credibility. It will search the internet for any name or word you specify!
Simply tell it to keep an eye out for your name, and it will notify you by email if a new mention is identified. Since it doesn’t necessarily pick up on all of your new feedback, particularly if the review doesn’t explicitly mention your business’s name, this is a tool to use in combination with those who specifically watch for new reviews.
However, it is a fantastic tool to use to keep an eye on other mentions that could have an effect on your credibility. This tool’s main features include real-time tracking, as well as free and email updates.
Mention is another online identity tracking application. Mentions, as one of the best webs and social network analytics apps, performs an excellent job of tracking brand mentions through social media and blogs as online identity management applications. Mentions has also a separate tool to monitor and analyze online reputation management known as The Brand Grader.
Often, identity management entails adjusting the brand’s online picture. The issue with online credibility is that users are more likely to leave critical feedback while ignoring favorable ones.
People overlook this point as an apparent fact when the product or customer experience is good but not excellent.
Unhappy consumers, on the other hand, take to the Internet to vent their frustrations if there is even a small issue.
The final picture is normally skewed as a result. To fix that, you need some way to encourage your customers to leave reviews. GatherUp is such a tool: it allows you to actively ask customers for a review of your product.
The tool sends a personalized request to your customers. In such a case, your existing customers don’t have a reason not to leave a review.
- Rize Reviews
It’s important to keep track of your ratings, so don’t hesitate to increase the number of reviews you have!
Rize, for example, will track your ratings while still assisting you in obtaining more. This tool comes with a key dashboard where you can keep track of recent feedback and get instant updates.
It also helps you get more reviews by offering an email service that allows you to ask your customers for feedback. Rize offers a forum widget where you can show the best feedback on your website, creating confidence in your users, in addition, to review analysis and attracting more reviews.
Monitor all pages where you have feedback coming in, get instant updates, tools to get more reviews, and a website widget are the main features.
- SEO SpyGlass
How your homepage and backlink profile look, as well as your Google rankings, have a lot to do with your online popularity.
As a result, SEO SpyGlass is here to keep an eye on your backlink profile and ensure that no spammy connections are linked with your website, causing your rankings to plummet. SEO (Search Engine Optimization) is a We have no reason to doubt SpyGlass’s argument to have the most up-to-date relation index on the market.
But that’s not the tool’s biggest benefit: it also assesses the authority of each of your links and calculates the Penalty Risk of your backlinks, protecting your website from algorithmic and manual search engine penalties.
Top of all there is a downloadable edition with a limited number of backlinks to analyze is available. The cost of a paid plan starts at $124.75 per year.
SentiOne assists you in paying attention to what your clients or others are thinking about your brand in general.
You will have access to both real-time and historical info. You will keep track of company references, media accounts, and other keywords. SentiOne searches tens of thousands of websites for mentions of your business.
You can quickly filter the number of keywords you’re watching to prevent information overload. They also provide data visualizations and aggregations to make it easy to handle the data. You can sort the findings by positive or negative mentions, with the latter allowing you to respond faster to avoid a disaster.