The Complete Guide To Adwords And Adsense

Although Adwords and Adsense have been around for quite a while now, they still create a bit of confusion in people’s minds. In reality, they are two sides of the same coin, and elegantly simple in concept and design. However, in order to get the most out of Adwords and Adsense, you need to understand them, and this article is designed to help you do just that.


This is Google’s Pay Per Click (PPC) advertising program. With Adwords, you design the ads that subsequently appear on Adsense (although you can get Google’s in-house team to design the ads for you). Typically, these ads appear in the right hand column of Google every time somebody makes a particular search.

Pay Per Click, as the name suggests, means that you pay every time somebody clicks on your ad. The amount you pay depends on the keywords you want covered in your Adwords ad, and how far up the list you want it to appear. The great thing about Adwords is that you’re in full control of all of these aspects. You can restrict your campaign to certain keywords, so that you’re getting highly targeted traffic, and you set your own budget. There is no minimum spend, and no minimum amount of time for your ad to run.


Adsense is where Adwords campaigns end up. If you own a website, you can subscribe to Adsense and insert a special code onto your site that will run other people’s ads. Every time somebody clicks on one of those ads, you get a percentage of the PPC price that the advertiser has paid.

Adsense is fully customizable, so that it will fit right in with the look of your site. The code ensures that only relevant ads are displayed on your site – this is good for advertisers, and good for your visitors, who will only see ads for things they might actually be interested in. Good content, and lots of it, is the key to success with Adsense.

The Adwords and Adsense system allows everybody to win. Website owners have a way to make money from otherwise empty web space, and advertisers get highly targeted traffic and an army of site owners dedicated to creating quality advertising space.