In today’s time and age, emails help us do so much more than just exchanging work-related information. This mode of communication has no extended to serve as a medium for various marketing campaigns.
What Exactly Is An Email Signature?
While email marketing is powerful, making a lasting impression in the mind of the receivers is important. Potential customers are often overloaded with unnecessary emails, and making yours stand out amidst these is quite an important step. One of the best ways to do this is to have a competent email signature.
So, what exactly is an email signature? Well, an email signature, also known as an email footer, is that section of your email that enables the receiver to form an impression about your company, as well as identify it in the future. Often consisting of logos, name of the company, sender’s information, phone numbers or other such contact details, it not only helps to raise brand awareness but also poses itself as quite an important marketing tool.
Now the question raises itself, how do you use an email signature to enable your brand or company to establish itself as a major contender? The truth is, gone are the days when an email signature used to be a mere form of courtesy. Now it serves as a tool to establish a lasting relationship with your customers. In order to do so, companies can follow a few tips that could further enhance the framework of their email signatures.
The first step towards optimizing your email signature is to ensure that it is simple and elegant. Customers often reject a piece of information the moment it looks poorly constructed or if it involves too much complex information. One of the ways to make it simple is to ensure that you don’t bombard the receiver with an enormous amount of information. Balance it out by making use of dividers to separate information, and by making optimum use of colours and imagery.
Another important thing to keep in mind would be to include a picture and the company’s logo. Pictorial representations often easily catch the eye of the customers. They are easy on the eyes and provide aesthetic value to your email. A good email signature would place the picture of the sender and the logo at an ideal angle so that the signature does not look too out of place.
It is always better to include a call-to-action in your email signature. Whether you want them to call you or check out your website, a clear call-to-action usually permits you to engage with your audience, thereby helping with an increase in sales and more traffic to your website. Supplement these CTAs with discounts and other such offers, to ensure that the receiver finds a value proposition and is motivated to click on it. However, make sure that you do not include too many CTAs in the same email signature, as this could clog the email and confuse the recipient.
Tell your email receivers more about you and your company. Building trust with your customers is very important, and sharing information about your achievements, certifications or any such valuable pieces of information about the company helps the customer to believe that they are getting in business with a trustworthy company. Improve upon this by adding a slight personal touch to the mail signature. A humorous post-script or any information that was curated specifically for that target audience group can be added to the email, thus giving it a perfect balance of professional and personal.
Senders must always ensure to mould their content according to the needs of the relevant audience. You can even have different email signatures for different target groups. For example, if your email intends to specifically target a younger audience, then your signature can be trendy and edgy. However, if you are targeting a slightly older audience, more classic templates can be opted for. This ensures that your email has the intended effect and the recipients are able to connect with the information.
Lastly, one of the most important things is to ensure that your email signature can be viewed on any screen, big or small. While designing the format of this part of your email, keep in mind that emails can be checked via mobile phones too, and an increasing number of people are doing the same. To ensure that such people don’t miss out on your valuable information, make sure that your email signature is adapted to fit all types of screens, by streamlining the information and verifying that the CTAs can be clicked with people’s fingers.
To sum up, make sure that your email signature not only conveys information to the receiver but that it also resembles your brand image. Your text should be aesthetically pleasing, and be complemented by colourful imagery. Don’t forget to add personal touches, so that it makes the recipient feel valued. More importantly, always remember that if used in the right way, an email signature can be one of the most powerful weapons in your marketing strategy.
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