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Digital Marketing

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Black hat SEO is most commonly a practice against the guidelines of search engines which is used to rank the sites and pages higher in search engine result page SERP by violating the search engine’s terms of service. The term Black Hat originated from western movies which distinguished the “bad guys” and the “good guys”, good guys are the ones who wear white hats and are referred to as White hat SEO. The black hat…

When you have an e-Commerce site the main intention of the site is to have a maximum of sales. And to have these high sales you need customers or users. Most of the customers or users reach your site by searching a specific keyword on the internet probably on the google search page or somewhere else. Keyword Research Method For E-Commerce Stores Thus keywords are very essential for e-commerce sites as this helps them to…

Whether you are like most small business owners, your product or service doesn’t have a monopoly on the industry. There is likely a slew of other businesses competing for the same demographic. What Are The Ways To Outsmart Your Online Competitors? So, how can you distinguish yourself from the crowd? The first move is to figure out who your local rivals are and come up with a strong content marketing strategy to beat them. Do…

The internet has come a long way since those early days, and big search engines like Google today include much more “off-page” knowledge when evaluating search results, not least with the use of semantic analysis, user data, and neural networks for pattern, trend, and personal preference machine learning. Top 6 Paid SEO Tools That Are Worth Money In 2021 At its heart, SEO (Search Engine Optimization) evolved as an extension of web accessibility, using HTML4…

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